The Psychology Influence Of Persuasion By Robert B Cialdini – If there was a book I would make required reading for all new sales and marketing professionals, it would be Influence, New and Expanded: The Psychology of Persuasion by Robert P. Cialdini.
This book achieves a rare feat. A helicopter view of the idea of influence combined with real-world examples. Cialdini seeks to document the various ways in which humans can be forced to perform certain actions or hold certain beliefs.
The Psychology Influence Of Persuasion By Robert B Cialdini
Each chapter covers one of these methods. Exchange, commitment and … Read the rest