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Chauncey grew up on a farm in rural northern California. At 18, he ran away and saw the world with a backpack and a credit card, discovering that the true value of any point or mile was the experience it brought. He’s most at home on a tractor, but has learned that opportunity is where he finds it and discomfort is more interesting than complacency.
Business Cards For Marketing Professionals: Strategic Designs
Kelly Main is a marketing editor and writer specializing in digital marketing, online advertising, and web design and development. Before joining the team, she was a content producer at Fit Small Business, where she worked as an editor and strategist covering small business marketing content. She is a former Google technology entrepreneur and holds a Masters in International Marketing from Edinburgh Napier University. She is also a columnist for Inc. magazine. Magazine.
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With over a decade of editorial experience, Rob Watts covers tough topics for small businesses that want to grow and succeed. His work has been featured in publications such as Keypoint Intelligence, FitSmallBusiness and PCMag.
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The advent of the 21st century meant the beginning of the digital address book and the beginning of the end of the Rolodex. Now, social media, online advertising and email have replaced the Yellow Pages, radio advertising and word of mouth as the primary means of promoting a business. But despite the near-university of new digital promotion tactics, most business is still conducted using business cards.
Designing the perfect business card may seem difficult, but we’ve rounded up ten great business card designs for 2024 to inspire you.
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This sommelier, or “sommelier” in French, chose a simple yet elegant business card. While the card itself is a standard size and shape and features a single-color font, design studio Branding World added a unique, industry-specific touch by intentionally coloring each card with real wine from the bottom of a real glass. Simple, unique and specific, these cards are designed to grab the eye and maybe even the nose.
This fitness trainer’s business card shows her clients exactly what the results of her personal training program will be. With a foldable, perforated edge, potential clients literally “lose the flab” of this business card, providing them with an unforgettable interactive experience. This unique experience stands out from the competition and is much less likely to be thrown away or forgotten by a future customer.
This bold color card keeps the information small and the brand big. Bright colors combined with retro color palettes, clearly designed to attract attention throughout the room, are sure to evoke nostalgia and fascination among certain sections of the population. The font is bold and unique enough to be memorable, and this photographer and creative director’s brand remains consistent across her website and social media.
This pool cleaning company knows exactly how to attract their customers. Let’s say your pool needs cleaning. With a business card made from pH paper, potential customers can dip it into the pool and see if the pool’s pH balance needs maintenance. Not only is the card memorable and interactive, it actually tells customers when it’s time to call the company they’re interested in.
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This graphic designer’s business card is simple, charming, and stands out from the crowd. Claiming to be the “most minimalist business card”, this card in the line, inspired by student paper, contains concise and clear information with name, title, email, website and phone number. This graphic designer is guaranteed to make recipients nostalgic for their school days and is sure to get job calls.
From a business card to a functional hairbrush to a musical instrument, this salon’s innovative branding is as unique as it is user-friendly. Designer Fabio Milito perfectly embodies this “rock ‘n’ roll barbershop” brand by designing this plastic business card so that customers can run their fingers over the teeth of the comb and play a classic rock song. While it may seem gimmicky, this lightweight plastic business card still fits comfortably in a wallet or standard business card holder.
This minimalist, modern business card stands out (literally) from the competition with embossed and raised patterns that create a wave-like motion. The raised pattern, reminiscent of a topographic map showing changes in elevation, attracts attention and balances out the large amount of negative space on the map. Relief patterns are especially good for designers, architects, artists and, of course, cartographers.
This roofing company’s calling card is signature, unique, and foldable, transforming from a 2D card to a 3D pitched slate roof. The card’s typography is clean and minimalist, with one block of neatly aligned text. The inside of the card also features a simple logo with no text, which goes well with the monochrome, minimalist style. The simple folding that turns the card into a 3D roof keeps the folding business card effect from seeming too gimmicky while still enhancing the experience for potential customers.
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Created to promote the video game of the same name, these business cards can actually be tossed. The paper is made from recycled materials that quickly decompose into compost, so seeds caught in the paper can grow. Planting the calling card in the soil below and watering the paper until it is damp will allow the seeds to germinate and take root in the soil. While this business card is not designed to last long (at least not in its original form), it is guaranteed to keep customers remembering where their plant came from. Hopefully they’ll write down your contact information before it disappears.
The CEO of Fiverr, known as a great site to hire a low-cost designer for your business card, actually created his business card from a recycled piece of cardboard that included key contact information and was wrapped in a brand logo sticker. This business card is not only attractive, but also environmentally friendly and in line with the company’s rent-yourself-out approach to design.
If our ten favorite business cards of 2024 still leave you wanting more, here are a few more ideas to help you find the inspiration you’re looking for.
If cardboard, planting paper or plastic aren’t enough, consider using other non-traditional business card materials. Many business card design companies offer lightweight metal or wood options. Both are likely to last longer and feel better in the hands of a potential client.
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Business cards can also be made from recycled fabric, broken ceramics or even cookies. Who doesn’t want a free cookie every now and then? Just make sure your prospect has another way to remember your information once they’ve digested it.
In the digital world of websites, email, and contact apps, paper business cards may seem outdated. However, you can use this document to direct potential customers directly to your online platform. Thanks to the pandemic, QR codes have become ubiquitous; a barcode that any smartphone can scan will lead customers directly to your website.
NFC, or near field communication, is another possible addition to smart business cards, offering the same functionality as a QR code without the square. Most smartphones released after 2017 have built-in NFC scanners that can detect NFC tags. These NFC tags can be easily embedded into standard business cards. Once an NFC tag is accepted on a prospect’s phone, it can redirect future customers or clients directly to your website.
The line between functional business cards and fun gimmicks can be difficult, but even the silliest business cards can still get the job done. Functional business cards can have serious longevity if your customers can actually use them. Even business cards that aren’t actually cards (like combs, toothbrushes, or pens with contact information printed on them) are more likely to last much longer. A less functional trick may be fun for a while, but may be quickly forgotten.
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Consider printing your business card with a scale ruler so that when your client needs to measure something, they have to look directly at your name and phone number. Better yet, print out your business card details on your handy bike multi-tool, ensuring your potential client will silently thank you from the side of the road.
Make sure your business cards are perfect by double, triple and quadruple checking them before sending them to print. You’ll likely want or need to order 100 to 200 cards (if not more), and any mistake will mean you’ll have to start over.
Don’t use bright colors, hard-to-read text, or hard-to-see designs. To help your card stand out and remain legible, print the body text in black, dark blue, or gray if it’s on a white or light background, and white if it’s on a black or dark background.
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