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Designing Memorable Business Cards For Small Businesses
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Navigating the networking landscape can be challenging for small businesses. In addition to dealing with limited resources and a lack of means to measure network ROI, building a strong customer network from scratch can be daunting.
That’s why many small businesses today are starting to favor digital business cards (or e-business cards) over their paper counterparts.
In fact, the number of small businesses that only switched to digital business cards from has increased by 50% in 2022 compared to 2021. Demo requests for the solution have also increased by 70% in the last six months compared to the previous period.
If you’re looking for a capable digital business card solution, you’ll likely find hundreds of options available.
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To help you narrow down your search, we’ve tried and tested four of the best digital business card solutions for small businesses. Furthermore, it is important to integrate these solutions into your overall business plan, considering factors such as profitability, scalability and alignment with your marketing strategy to maximize their impact on your business growth. We highlight their pros and cons and how they meet your business needs.
The solution you choose can affect your small business’s networking efforts. Therefore, it is essential to understand these six key qualities of a great digital business card solution:
Does the solution allow you and your team to create outstanding digital business cards in minutes? Choose a solution that is easy to use, saves you time and effort.
Make sure the digital business card solution you choose allows you to customize your card design according to your unique branding guidelines.
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You need to be able to create detailed cards with interactive elements such as social media handles, URLs and your business location.
A capable digital business card solution offers many card sharing options that maximize your customer engagement. These include sharing via Apple Wallet or Google Wallet, business card QR code or URL.
A solution with two-way contact exchange can transform your electronic business card into an effective lead generation tool. This can save your business money as you may no longer need to invest in a separate lead generation tool.
With two-way contact sharing, your card recipients can submit their contact information using a form on your digital business card.
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Additionally, a capable solution will record every contact detail sent in a digital address book. You can transfer this list of warm contacts to your organization’s CRM software.
Your team may have already shared hundreds or thousands of business cards. But can you tell if these cards are compromised?
Make sure your chosen solution allows you to measure the performance of your team’s networking initiatives with metrics like card views, contact saves, top performing cards and more.
The digital business card solution you choose for your small business can provide all the features you need to connect efficiently. But is it within your budget?
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The digital business card solution is one of the most popular options among small businesses. This is proven by an impressive G2 rating of 4.8 out of 5 (small business category).
This solution also saw a 50% increase in new small business users in 2022 compared to 2021, further proving its appeal to small businesses.
#1 The solution provides an easy-to-use and intuitive platform. You can create digital business cards (standalone or bulk) in minutes. Getting started with the platform also requires zero learning curve.
Rated 9.7/10 for ease of use and 9.8/10 for ease of installation on G2 due to its ability to save you and your team valuable time and effort.
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#3 You can use custom fields to enter the details you want to add to your card. These fields include your contact details, profile information, brand logo, Google Maps location, 20+ social media links and more.
#4 offers many paperless card sharing options to suit different network scenarios. These include sharing your digital business card using Apple Wallet (or Google Wallet), the business card QR code, and the URL.
Number 5’s two-way contact sharing allows you to collect contacts directly through your shared card. You can view and manage them on your dashboard and export them to your CRM software (Salesforce or 700+ CRMs via Zapier).
#6 You can track and analyze digital business card metrics such as total card views, contact saves, unique viewers, top performing cards, etc. With real-time data, you can stay up-to-date on your team’s card performance.
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#7 The team plan (recommended for small businesses) starts at $5 per month per user. Get access to all the basics, plus extensive monitoring and analytics, advanced integrations, enterprise-grade security, and more.
Popl is another digital business card solution that small businesses can use to create and manage e-business cards for their team members. Here are the key points we gathered while testing the platform:
#1 Popl offers an intuitive dashboard that allows you to quickly create digital business cards upon registration.
#2 In terms of card design capabilities, the solution offers specific visual customizations, such as choosing a different background color, adding link icons, and adding a logo.
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#4 Popl e-business cards are capable of two-way contact sharing, allowing recipients to send their contact details via your card.
#5 The solution provides decent analytics. You can track essential metrics like card views, contact downloads, link hits, etc.
#1 Blinq offers an easy-to-use interface and a wide selection of data fields (eg phone numbers, URLs, social icons, etc.). You can create detailed e-business cards with ease.
#3 You can share your digital business card via QR code (after downloading), Apple Wallet and Google Wallet.
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#4 Recipients can save your contact details with a single click and
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