Influence New And Expanded The Psychology Of Persuasion – If there was one book I would make a must-read for all new sales and marketing professionals, it would be Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini.
This book achieves a rare feat. A helicopter view of the idea of influence paired with real-life examples. Cialdini sets out to document the various ways in which human beings can be induced to do certain actions or believe certain beliefs.
Influence New And Expanded The Psychology Of Persuasion
Each chapter deals with one such method. Reciprocation, Commitment and … Read the rest