Crafting The Perfect Business Card: Tips From Design Experts – A business card is the next step in making your small business dream a reality. For many potential customers, this is also their first interaction with your brand, so make sure it’s a positive one.
A thoughtfully designed business card does more than just contain your contact information. This will help you look professional, build trust with your customers, and make your small business stand out from the crowd.
Crafting The Perfect Business Card: Tips From Design Experts
But before you start handing out business cards to everyone you meet, ask yourself: What makes a good business card design? How can you highlight it?
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The answer? By carefully considering the information you include and how you present it. Here we’ve put together 10 top tips on how to create a card that best represents you and your business. And we will tell you what should be avoided when developing a business card.
For more tips, we spoke to Tristan Le Breton, creative director of 99designs by Vista, a global platform that makes it easy for small businesses to work with professional designers to create logos, websites and more.
Your business card says a lot about you and your small business, so be sure to choose a design that reflects your brand. For example, if you’re an interior designer who specializes in contemporary styles and likes clean lines, create a card that’s clean and simple. Or maybe you’re an outgoing dog walker – reflect the fun nature of your business with a colorful, less formal card.
Ask your friends what they think your business card design conveys to see if they get your brand personality right. If in doubt, consult a designer. Or pay attention to design services.
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If there’s a specific font you’ve used on your website or in other marketing materials, carry it over to your business card.
The font you choose should always represent your brand. For example, consider an elegant script if you’re an etiquette coach, or a typewriter-inspired font if you’re a writer. It should also be easy to read. All your text should be at least 8 points, but more important information (such as your name or company name) can be printed in a larger size, in a different font, or in bold.
“A good rule of thumb is to make your company name larger than 12 points and never use font sizes smaller than 8 points.”
The size and orientation of your business card affects the size of your text and the amount of information you can include, as well as making a statement about your brand.
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Most business cards are rectangular, about the size of a credit card, and are laid out horizontally. People are familiar with this format, so it’s a safe choice, but if you want your business card to stand out, consider using a square shape, rounded corners, or vertical orientation.
Speaking of information, your business card should give customers everything they need to contact you, find you online, or locate your store or office. In addition to your name and title, add your company name, phone number, website, email address, and social media address. Make sure you include all of this information on your business card so that customers can easily contact you in whatever way is most convenient for them.
When you add your information to a business card template, consider how it’s laid out. Each piece of information should be clearly distinct, but blend beautifully with the rest.
“A good visual outline for a business card design should start with the logo, then the name, then move on to secondary information such as email addresses and phone numbers,” says Tristan. “You can always change the visual flow by adjusting the size of an element, moving its location, or adding extra whitespace.”
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Don’t waste all that printing space! Use the back of your business card for appointment reminders, loyalty stamps, or as a blank canvas to showcase something extra about your brand. For example, if you run a restaurant or cocktail bar, include a quick recipe for a signature dish or drink. Do you sell handmade goods? Use business cards as tags for jewelry, clothing, accessories, and more.
Another way to make your business card stick is to turn it into a magnet. This method works especially well for businesses that offer recurring services such as plumbing, gardening, pet grooming, hair salons, auto repair shops, restaurants, and more. Customers will stick them on their refrigerators for easy access to your contact information.
The options for repurposing your business card are endless and can ensure your card goes further, lasts longer and makes a stronger impression.
Tristan says, “Your card is more than just your contact information; it’s a representation of you and your brand. Before thinking about creating new business cards, there are two important design components to consider: the finished logo and the brand colors. These elements are the most important parts of your visual branding and will help influence other areas of the map design process.”
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A business card is *all* about the logo, so try to dedicate one side of your card exclusively to your logo. As a visual representation of your business, it deserves a prominent place that will instantly attract the attention of potential customers.
Once you have a logo, try to create a complete identity for your brand: a collection of colors and fonts to use in all your marketing materials (including business cards), a tone of voice to use in all communications, and an idea of the overall “vibe” of your brand. If you need help, work with a professional designer—or hire design services—to create a logo, business card, website, marketing materials, and more.
Don’t clutter the card with too much text. If there are too many elements on the card, they will all compete for the reader’s attention and nothing will stand out. (Remember, you can use both sides of the card!) From a design perspective, a little white space is easier on the eyes, and it can help draw attention to the most important details.
Also, you might want to add a note before you hand out your card to someone. With a little space left, you can jot down your new phone number or give the potential customer the name of a colleague.
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“The fewer elements you have, the more impact each one will have, so think about how to declutter to leave a lasting impression,” says Tristan.
There are several creative ideas that you can use for your business card design. One easy way to make your card stand out is to add an unusual design element or special print. Foil accents add a touch of subtle shine, while Embossed Glitter creates an embossed, glossy finish, giving your cards an outstanding 3D feel.
According to Tristan, “custom finishes can make a big impression on potential customers, partners and clients.”
Paper stock is another way to add something special to your business card. Extra-thick paper adds instant luxury, while recycled kraft paper adds an organic feel.
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Make sure these features are right for your brand. If you’re in a down-to-earth, conservative, or less glamorous business, it might seem odd to add a shiny foil accent to your business card.
A CTA isn’t a requirement for a business card, but it can encourage potential customers to take the next step. Whether it’s a special offer, a helpful tip or a discount code, create an incentive around your business to entice customers.
Consider using a QR code as part of your call to action. Since people are increasingly comfortable scanning QR codes, adding them to your business card is a great one-click way to direct people to your website, sign them up to your mailing list, or give them a special offer. We recommend putting the code on the back of your business card because it makes it easier to scan and won’t detract from your logo on the front.
Is there anything worse than opening a freshly printed box of business cards (or menus, or flyers) to see a typo?
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Before you place your order, ask a colleague or friend to double-check your business card for spelling mistakes. If you want to be *extra* sure that your card is impeccably proofed, enlist the help of a professional copy editor.
Since there is such a small amount of text on a business card, this should be a relatively quick and inexpensive task.
Borders: Business card borders may seem like a smart design element, but they can make printing and cutting a large number of business cards more difficult. Frames will emphasize any cropping errors during the printing process, so it’s best to avoid them.
Sophisticated typography: Choose a font that reflects your brand’s personality, but try to avoid any font that’s so artsy, avant-garde or unusual that it’s hard to read. Legibility is a priority.
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Using too many design elements: Your business card needs to convey essential information in a relatively small space, so avoid too many design elements that can make it look cluttered and distract from what’s important.
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