Business Card Analytics: Measuring Effectiveness – Due to COVID-19, there has been a tectonic shift towards digital for everything. According to a McKinsey report, the pandemic has accelerated the digitization of customer experiences by at least 3 to 4 years.
Due to their limitations and the continuous increase in the number of smartphone users, traditional business cards are now being replaced en masse by digital business cards (electronic or e-business cards).
Business Card Analytics: Measuring Effectiveness
In fact, according to this study, the digital business card market is expected to touch US$ 242.3 million at a CAGR of 11.2% by 2027, with North America leading this adoption growth.
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The answer sounds like yes. Here are the top 4 reasons why digital business cards are better than their traditional counterparts:
#1. They deliver information instantly and are easy to share: Unlike their paper-based counterparts, electronic business cards deliver contact information instantly. The receiver can simply scan, tap or click a digital business card and save the details to their smartphones in less than a minute.
Moreover, e-business cards can be easily shared via Apple or Google Wallets, QR codes, URLs, email, social media, etc.
The best part? No app is required to access digital business cards. A user can instantly and directly view the encoded information after engaging with the card.
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#2. They help you track client engagement: With traditional business cards, there’s no way to determine if a client is engaging with them until the person contacts you.
But with a digital business card, you can track whether your client has engaged with it or retarget them on Google and Facebook if they haven’t yet taken the desired action.
#3. They are environmentally friendly: over 7 million trees are cut down each year to print paper business cards. Switching to digital business cards can help companies conduct business responsibly and sustainably.
#4. Remote work is fueling the need for digital contact sharing: As more companies move remote, client-facing professionals are looking for ways to share their contact information digitally. This is further driving the adoption of electronic business cards.
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Due to the growing demand for digital business cards, companies are actively looking for reliable and robust digital business card solutions.
If you Google ‘best digital business card’, you’ll find hundreds of solutions. But, most of them lack the ability to deliver the required results and positively impact the ROI for your business.
To make it easier for you, I have curated a list of top 8 digital business card manufacturers that you can choose from.
Before getting into an in-depth review of each solution, let’s discuss the 9 most important capabilities and features of the best digital business card generators.
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#1. Ease of use: Make sure the solution is easy enough that anyone can create a digital business card. Usually, the best way to figure it out is to sign up for a free trial of a digital business card generator.
#2. Page design capabilities: How easily and beautifully can you design your contact information page, and what types of details (social media handles, location, website URL) can you add to your card?
#3. Analytics & Tracking: Does the solution allow you to track client engagement (number of card views, views by location and device, user demographics and more)?
#4. User Interface: Is the product interface clean, intuitive and consistent enough to provide a great user experience?
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#5. Security: Since clients and customers are willing to trust you by engaging with your digital business card, you must choose a solution that has the best security standards. The top security features to look for are: GDPR and SOC-2 Type 2 compliance, URL-based phishing detection, SSO authentication, data encryption, and custom domain.
#7. Ease of Sharing: Does a digital business card maker allow you to easily share your digital business card in multiple ways?
#8. Bulk creation: Large teams look for a solution that allows them to create hundreds or thousands of digital business cards in bulk. Check if the solution offers bulk creation feature.
#9. API & Integrations: Does the solution provide API access and/or integrations to allow you to automate digital business card creation?
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This is crucial, especially for small businesses that cannot afford third-party tools to automate their e-business card creation process.
Note: After testing all 8 solutions in this list, I have assigned scores out of 10 based on the above 9 parameters.
There are plenty of fields to fill out for information you can add to your contact details page — contact, address, website, location, 20+ social media links, Shopify and Calendly links, user picture and more.
The solution allows you to go completely paperless when sharing your card with clients. After creating a card, you can quickly send it to your Apple or Google Wallet and share directly through your mobile device. This will help you avoid the hassle of printing business cards and carrying them with you.
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On the Analytics front, Uniqode (formerly Beaconstac) offers in-depth tracking for your electronic business cards. You can know total and unique number of card views, number of contact saves and location of people who have accessed your card. You can also integrate Google Analytics with this solution to better understand demographics and user behavior.
As far as security is concerned, this solution easily beats the others on this list. Uniqode (formerly Beaconstac) is GDPR and SOC-2 Type 2 compliant and offers multi-factor authentication, URL-based phishing detection, SSO login, data encryption and custom domain to keep your data secure.
Also, this solution offers bulk creation capabilities, API access and 4,000+ integrations (via Zapier, Integromat or Make, and Workato) that allow you to automate digital business card creation.
Finally, with their Microsoft Active Directory integration and auto-distribute feature, you can automate both the creation and distribution of digital business cards for your organization.
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As soon as you sign up, you can navigate through an easy-to-use dashboard. This solution allows you to create beautiful digital business cards that you can use to link many details – contact information, social media, PDFs and more.
You can share your electronic business card via QR code, email, text or URL. If you want to share your e-business card via text, there’s also the option to mask your phone number and use the HiHello number instead.
However, you get basic analytics with this solution — total card views and number of saves and number of new contacts. Moreover, these analyzes are only available on them
Also, I couldn’t find any information about how HiHello keeps your and your customers’ data safe with their digital business cards.
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Knowee’s digital business card solution is easy to use and allows you to quickly add various data fields to your business card. This solution offers multiple card designs and a custom template to create your electronic business card.
As for analytics and metrics, you can view the total number of users, clicks and views on the dashboard. This solution uses SSO login and URL masking and allows you to verify new cards to keep your data safe.
With this solution, you can create satisfying electronic business cards. Dibiz dashboard, card design templates and UI are not as modern and intuitive as you wish.
The analytics and tracking capabilities of this solution are limited to the number of unique visitors, card shares, and the total number of clicks made to call the number on your digital business card.
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However, the company’s website does not discuss security measures and their API & integration capabilities. Also, the bulk creation feature is limited to this
DCard is another option that lets you easily create digital business cards. In addition to including contact details, this solution allows you to add your products & services, portfolio and testimonials to your electronic business card.
As for analytics, DCard only shows the total number of card views. Their website does not discuss the solution’s security levels, bulk creation feature and API & integration capabilities.
During the evaluation I was unable to create more than one different digital business card through my account. To add to that, their marketing copy doesn’t specify how many cards you can create per plan. This means creating only one unique digital business card per account, no matter which plan you choose.
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Starting at $7 per month, this solution may not be cost-effective for your business, especially if you’re looking to scale.
As soon as I logged into the dashboard, it took me a while to get started. Because this is how Kado works:
You’ll need to set up the card design, including customizing the design, adding basic contact details, and/or embedding a CTA button or video. Kado will automatically generate a digital business card for your profile with this information.
Then, you need to add customers and their details so that they can receive email with their electronic business cards. The recipient has the ability to edit some basic information.
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The solution is GDPR compliant and follows all AWS security measures for positives. You can add users in bulk by uploading an Excel file or syncing contacts through Gmail or Outlook.
When it comes to ease of use and intuitiveness, QRD lags behind others on this list. Because only you can create
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