Business Card Innovations: Augmented Reality And Interactive Designs

Business Card Innovations: Augmented Reality And Interactive Designs – Augmented reality adds digital elements to real-world environments, but how the elements are placed varies based on the experience. The two most common types are markerless AR and marker-based AR. The simplest explanation is that the latter relies on a recognizable image, while the former does not.

Before we move to markerless versus marker-based AR, we need to quickly introduce the latest AR technology. Web-based augmented reality, or WebAR, uses web browsers to deliver augmented reality experiences rather than apps.

Business Card Innovations: Augmented Reality And Interactive Designs

WebAR’s popularity has skyrocketed because brands no longer need to invest in expensive apps or convince users to download them. Users simply click a link or point their device’s camera at the player to instantly begin the augmented reality experience. Entrepreneurs and brands of all sizes can now leverage augmented reality to capture attention and engage with their audience.

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Tag-based augmented reality uses a custom tag to activate the experience. Common signs include augmented reality QR codes, logos, or product packaging. Shapes or images must be distinct and recognizable so that the camera can recognize them correctly in various surrounding environments.

There is another important factor for marker-based augmented reality. The marker-based augmented reality experience is associated with the marker. This means that the placement of digital elements depends on the location of the tag. In most cases, the experience will be displayed on top of the marker and move with the marker as it rotates or rotates. You’ll see exactly what we mean in the following three examples.

Any standard AR QR code will do, but this major vendor has cleverly incorporated it into their business card design. Real estate is an intense industry, and this agent is sure to stand out among their competitors with their unforgettable augmented reality experience. Customers simply point their phone cameras at his business card to see the Star Wars-esque greeting.

Below is an example based on a distinctive logo design instead of an AR QR code. We have chosen another business card for ease of comparison, but remember that the concept applies to any broker. You can attach QR codes, logos, or other tags to anything from business cards to billboards.

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Good Crisp chose to use their signature product packaging to kick off their holiday augmented reality experience. The packaging is the mark. Any user can point their smart device’s camera at the chip tray to seamlessly activate the experience. It’s definitely a fun interaction and encourages people to buy and share chips!

As you may have guessed, markerless augmented reality does not use a marker. Instead of a tag, you can launch the experience by selecting an augmented reality feature in an app or website or clicking a link. Although markerless AR is popular in apps, it also works well with WebAR.

Markerless augmented reality scans the real environment and places digital objects on a recognizable feature, such as a flat surface. So, instead of being associated with a tag, digital elements are placed based on geometry. Markerless augmented reality is very popular in games, such as Pokémon Go, where characters can move around the environment. It is also often used for live events and virtual product placements.

Google showed its technical prowess by introducing Jurassic World to its search engine. Googlers can search for their favorite dinosaurs, then place the giant creatures in their backyard or wherever they choose. Dinosaurs are not tied to a specific place; They plant their feet on a flat surface, such as a street.

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It doesn’t make sense to have a live AR event associated with a tag. Alternatively, users can hold live events, such as Pot Noodle’s Career Fair, in their backyard or in the parking lot. They can then explore and interact with the live event as they would in person.

In this WebAR example, attendees at a virtual event can place new Samsung products on their desks or the floor. Markerless augmented reality recognizes a flat surface and places a graded virtual product in the real environment.

Location-based AR is not as common as tag-based and tagless AR but is of particular interest in the travel and tourism industries. Location-based augmented reality is also known as GPS-based augmented reality or geo-augmented reality. You can infer from the name that digital items are based on physical locations.

Obvious uses of location-based augmented reality include directional guidance, such as Google Maps. However, people have come up with more creative uses, such as art installations dotted around cities.

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As you can see with location-based augmented reality in Google Maps, users can see routing directions overlaid on their travel route. Google AR Maps is still in its early stages, but it has clear potential as a useful and informational resource. It is also very likely that they will start adding digital elements to famous landmarks and businesses. For example, you’ll likely see historical information and star ratings for a business hovering over sites as you pass by.

Specializes in web-based AR marketing, including AR print marketing, AR e-commerce, AR live events, and more. Most of the examples in this article are taken from our creative labs. To learn more about augmented reality and how to use it to advance your business, contact us today.

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NewsInsightsPress Events R&D teams begin work on experiences for the Apple Vision Pro headset We’re excited to announce our latest service offering: Develop and produce experiences built on Apple’s groundbreaking VisionOS for the upcoming AR headset How long have you kept the other person’s card for? Did you take a shot of it with your phone camera and then throw it away?

What if you could create a business card that people would keep and remember for a long time? What if your business card was something they would show off to their friends and co-workers because of how cool it was?

How will this impact your ability to connect with others, create a memorable brand, and make a great first impression?

At Augmentop, we bring life to the dying business of business cards, brochures, mailers and magazine ads by transforming them into interactive augmented reality experiences that showcase your business and brand in an engaging and memorable way.

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Over the past couple of months, we’ve been experimenting with different ways to augment print marketing materials with interactive animated experiences that run natively in the browser, and we’ve created several prototypes to validate our vision for the future of print marketing.

We were mostly blown away by the response we received when we shared a video of our interactive augmented reality business card on social media, and the dozens of emails we received from people asking us to mail them our card so they could “play with it.” (

Here’s what the back of our business card looks like when its QR code is scanned by the iPhone camera:

The above AR experience works entirely in Safari on iOS, and doesn’t require any additional apps to be installed. It was created using Sketch and Reality Composer in five days.

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In this article, we’ll share our step-by-step process on how to create an AR business card, as well as the assets and templates we designed, so other AR designers and developers can create similar experiences for their own business cards.

If you’re not an AR designer or developer, and still want to create an interactive AR experience for your business card or print marketing, please drop us a line.

If you’re not familiar with Reality Composer, start with our step-by-step tutorial on how to create an interactive augmented reality experience in one hour.

And if you want to create your own AR business card, save 4 days of work by using our customizable AR business card template for Sketch and Reality Composer available here.

Augmented Reality Explained

And if you’re not familiar with how to create AR experiences with Reality Composer, you should check out our comprehensive how-to guide here.

You can download Reality Composer for free for macOS, iOS, or iPadOS from the Apple App Store. We created our AR business card using the MacOS version, which ships with Xcode, but the workflow on other platforms is almost identical.

Think of your augmented reality business card as a mini website: What information do you want to communicate to your new connections, customers or potential clients? How do you organize that information into sections? How do people move between these sections?

For Augmentop business cards, we wanted to include information about who we are, what we do, how we do it, and where we are.

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And we designed the back of the business card with isometric 3D blocks that become AR navigation menu items, which served as a high-quality image anchor for the AR tracker.

We then generated an online QR code that indicated the location where the augmented reality experience would be hosted on our website.

One of the difficult tasks in designing your AR business card is creating

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