Business Cards For Healthcare Professionals: Trust And Credibility

Business Cards For Healthcare Professionals: Trust And Credibility – A business card represents the next step in making your small business dream a reality. For many potential customers, this is also the first interaction they will have with your brand, so make sure it is a positive one.

A thoughtfully designed business card does more than just carry your contact information. This will make you look professional, build trust with customers and set your small business apart from others.

Business Cards For Healthcare Professionals: Trust And Credibility

But before you start handing out business cards to everyone you meet, ask yourself: What makes a good business card design? How can you stand it?

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The answer? By carefully considering the information you include, and how you present it. Here we’ve compiled 10 essential tips on how to design a card that best represents you and your business. And we’ll tell you what to avoid when designing a business card.

For extra advice, we spoke with Tristan Le Breton, creative director at 99designs at Vista, a global platform that makes it easy for small businesses to work with professional designers to create logos, websites and more.

Your business card says a lot about you and your small business, so make sure you choose a design that reflects your brand. For example, if you are an interior designer who specializes in modern styling and likes clean lines, create a card that is clean and simple. Or maybe you’re a dog walker with an outgoing personality – reflect the fun nature of your business with a colorful, less formal card.

Ask a friend what they think your business card design communicates to see if they get the right message about your brand’s personality. When in doubt, talk to a designer. Or check out our Design Services.

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If there’s a specific font you’ve used on your website or other marketing materials, bring it up on your business card.

The font you choose should always represent your brand. For example, consider an elegant script if you’re an etiquette coach, or a typewriter-inspired font if you’re a writer. It should also be easy to read. All your text should be at least 8pt, but more important information (such as your name or business name) can be printed in a larger size, a different font, or in bold.

“A good rule of thumb is to make the company name larger than a 12pt font, and never use any font sizes smaller than 8pt.”

The size and orientation of your business card affects text size and the amount of information you can include, and also makes a statement about your brand.

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Most business cards are rectangular, about the size of a credit card, and laid out horizontally. People are familiar with this format, so it’s a safe choice, but if you want your business card to stand out, consider using a square shape, rounded corners, or vertical orientation.

Speaking of information, your business card should give customers everything they need to contact you, find you online, or locate your store or office. In addition to your name and job title, add your business name, phone number, website, email address, and social media handles. Be sure to include all of this information on your business card so that customers can easily contact you in whatever way they feel most comfortable.

When adding your information to your business card template, consider the way it is laid out. Each piece of information should be clearly distinguishable, but flow nicely with the rest.

“A good visual flow for a business card design should start with the logo, then the name, and then continue to secondary information like email addresses and phone numbers,” says Tristan. “You can always change the visual flow by adjusting an element’s size, moving its location, or adding additional white space.”

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Don’t waste all that print space! Use the back of your business card for appointment reminders, loyalty stamps or as a blank canvas to showcase something extra about your brand. For example, if you run a restaurant or cocktail bar, include a short recipe for a signature dish or drink. Do you sell handmade goods? Use business cards as labels for jewelry, clothing, accessories, and other crafts.

Another way to secure your business card is by turning it into a magnet. This technique works especially well for businesses that offer recurring services such as plumbing, gardening, pet sitters, hairdressers, car services, restaurants and more. Customers will stick it on their fridges for easy access to your contact information.

The options for repurposing your business card are endless, and can ensure your card goes further, lasts longer and makes a stronger impression.

Tristan says: “Your card is more than just your contact information; it is a representation of you and your brand. Before you think about creating new business cards, there are two important design components to consider: your finished logo and your brand colors. These elements are the most important parts of your visual branding, and will help influence other areas of the card design process.”

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A business card is *all* about the logo, so consider dedicating one side of your card just to your logo. As a visual representation of your business, it deserves a prominent place that will immediately catch the eye of potential customers.

Once you have a logo, aim to create a complete identity for your brand: a collection of colors and fonts to use in all your marketing materials (including business cards), a tone of voice to use in all communications and a idea of ​​the overall “vibe” of your brand. If you need help, work with a professional designer – or check out our Design Services – to create a logo, business card, website, marketing materials and more.

Don’t clutter your card with too much text. If there are too many elements on the map, they will all compete for the reader’s attention and nothing will stand out. (Remember, you can use both sides of the card!) Design-wise, a little white space is easier on the eyes, and it can help draw attention to the most important details.

Additionally, you may want to add a note before handing out your card to someone. Leaving a small room gives you space to write down your new phone extension or to give potential clients the name of a colleague.

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“The fewer elements you have, the more impact each will make, so think about how you can clear the clutter to leave a lasting impression,” says Tristan.

There are some creative ideas that you can use for your business card design. One easy way to make your card stand out is to add an unusual design element or special print treatment. Foil accents add a touch of sophisticated glamour, while embossed gloss creates a raised, glossy layer, giving your cards an outstanding 3D feel.

According to Tristan, “special touches can go a long way in making a lasting impression on potential clients, partners and customers.”

Paper stock is another way to add something special to your business card. Extra thick paper gives an instant luxurious touch, while recycled kraft paper gives an organic feel.

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Make sure these special features are appropriate for your brand. If you’re in an earthy, conservative, or less glamorous line of work, adding a shiny foil accent to your business card might feel odd.

A CTA is not a business card requirement, but it can encourage potential customers to take that next step. Whether it’s a special offer, a helpful tip or a discount code, create an incentive around your business to encourage customers.

Consider using a QR code as part of your call to action. As people become more and more comfortable with scanning QR codes, adding one to your business card is a great, one-click way to send people to your website, subscribe to your mailing list, or send them a special offer. We suggest placing the code on the back of your business card as it makes it easy to scan and won’t take away from your logo on the front.

Is there anything worse than opening a freshly printed box of business cards (or menus, or flyers) to find there’s a typo?

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Before you place your order, ask a colleague or friend to check your business card for spelling mistakes. If you want to be *extra* sure that your card is perfectly proofed, enlist the help of a professional copy editor.

Since there is such a small amount of text on a business card, this should be a relatively quick, low-cost task.

Borders: Business card borders may seem like a smart design element, but they can make printing and cutting a bulk order of business cards more complicated. Borders will accentuate any cutting errors in the printing process, so are best avoided.

Intricate typography: Choose a font that represents your brand’s personality, but try to stay away from any fonts that are so artistic, avant-garde, or unusual that they’re hard to read. Readability is the priority.

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Use too many design elements: Your business card needs to communicate basic information in a relatively small amount of space, so avoid too many design elements that can make it look cluttered and distract from what’s important.

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