Making An Impression: Unique Materials For Business Cards – Before the digital age, people exchanged contact information with business cards to build professional relationships. A business card contains all the basic information about the person and their work – name, address, phone number, email address, company name, and office address. Many professionals keep their business cards in their pockets and exchange them when they see a business opportunity. It is the first point of contact with potential buyers.
Today, businesses don’t rely on business cards like they used to. With so many companies and startups on the rise, a business card is not just a tool to exchange information; it is a tool that creates curiosity in the recipient’s mind and creates a memorable impression so that they will remember the message when the time comes. That’s why business owners and professionals look to designers to get them unique, personalized business cards.
Making An Impression: Unique Materials For Business Cards
A business card is probably the first step to strengthening customer relationships and closing deals. A thoughtfully designed business card impresses customers with all relevant information and makes their journey to reach you easy.
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In the digital age, a business card is a way to humanize your relationship with a physical asset. Unfortunately, when you can’t exchange your information digitally or meet with prospects who prefer to keep things offline, a fair share of opportunities may be lost. So investing time, energy and money in creating a custom business card for your brand is a wise decision.
If you are a business owner or professional looking to update or create a business card, we have compiled a list of unique and creative business card ideas in 2022, popular trends, and hacks to inspire you.
Unlike traditional cards, a modern business card integrates modern technology. Professionals can create physical and digital cards using QR codes and NFC technology. Many people include a QR code on their card so that their contacts can easily add their contact information on their devices with a quick scan. You can add a QR to your printed card and direct the recipient to your website, landing page or social profile.
To speed up your sales funnel, you can also place QR codes on various business assets, especially the most common touch points, such as a menu card or welcome sign. Then, your warm leads can scan the code to reach you instantly.
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You can have a standard message that speaks to your customers in your absence. If your brand voice is quirky, humorous or friendly, look for interactive business cards to extend your personality to your business assets. Check business cards with warm greetings or rhetorical questions.
For example, check out this card with the business table on the front and the CEO’s details on the back.
We all love freebies, even a small one. So, why not give your customers more than just a piece of card?
Think of ways to give your prospects a glimpse of your service through your card. A perfect example would be this coaster business card for a communications professional. Or, check out this business card idea for a small business with plant seeds inside.
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To stand out from the crowd, brands are constantly experimenting with the material of their business cards as well.
The food industry has been actively engaged in the design of food business cards, giving their guests a taste of their brand through cards. While these cards are expensive and may not last long in wallets or purses, they are a great way to attract customers and leave an impression. From pasta to chocolates, no food is left out to try.
The biscuit has the business name and logo on the front and contact details on the back. If you work in the food and beverage industry with a budget to spare, consider handing out food business cards. It can be a great marketing strategy to increase brand awareness.
Wooden cards have become a popular business card idea in 2022 due to their aesthetics and durability. Businesses that sell vintage items or operate in vintage areas should definitely look for this style.
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Browse different materials and choose the material that best suits your industry. As a result, you can increase your chances of building a relationship with your customers by using innovative materials.
Minimalist cards are all about using less detail to create maximum impact. You remove as many elements and details as possible, keep colors, fonts and symbols to a minimum, and play with the design to create an attractive look. The trick is to choose powerful design elements.
Not all businesses like minimalism. You can go a little “extra” with bold, bright colors, high contrasts and large typography. Maximalist cards exude courage, fearlessness and confidence. If your brand’s core values are along those lines, play with graphics and visuals.
Creative professionals often play with illustrations and icons in their business cards. Use pictures, illustrations and colors in your cards.
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Holographic foil technology is popular because of its attractive appearance. Use it to design something that impresses at first glance.
Cute little icons and illustrations have found their way onto business cards to enhance the look and feel of the cards. You can find free vector illustrations and stock illustrations on hundreds of websites, but we recommend that you create something unique to represent your brand. Draw icons and illustrations that show what you are doing. Remember to choose the drawing style that suits your brand.
If you want to design business cards based on illustrations but you don’t know how to display them, reach out to us.
Retro styles are back in trend – bold fonts, bright colors, gradients, and elliptical shapes. Check out designs from the 70s, 80s and 90s to get inspired.
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Cutting technology is booming in all industries – packaging design, business cards or greeting cards. Die cards allow you to add layers and dimensions to your item even with traditional materials. You can also play with shapes. No more plain old square cards! Design shapes that will best represent your business. For example, if you run a pizza restaurant, the pizza is cut.
Images have a strong impact on viewers. You can add photos to showcase your business on your business card. It will also clarify what your business is about to your prospects.
For example, a jewelry business card featuring pictures of pearls, jewelry, or women wearing a necklace will attract more buyers.
Remember not to use stock images. It is an opportunity to show potential buyers your business and products. If you are a solopreneur or a freelance artist, you can also add your professional image. Always choose a high resolution image.
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Aside from regular business cards, you can play with shapes and patterns to add an extra element of fun. For example, you can arrange the pieces in a different 3d or movable form or include curved typography and raised texture to add another dimension to the card and enhance the physical feel.
There are several trends to follow when creating your business card. Here are some trends that have the potential to increase your brand value and are impossible to ignore:
Over the last few decades, we have made great progress in reducing discrimination. Thought leaders and influencers passionately strive to build an inclusive society. You can participate in the mission by creating an easier and more comprehensive card.
Use design elements that address all communities. For example, if you are designing a photo-centric card with pictures of people, consider a way to include people from different communities. It’s a great way to connect with a wide variety of audiences. Add a braille system to make it accessible to visually impaired prospects. Your prospects will appreciate your opinion and be more willing to work with you.
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You can also choose larger fonts to meet accessibility standards so that people with low vision can read easily.
We are constantly thinking of ways and strategies to move towards sustainable practices. When shopping and building professional relationships, customers become more aware of their associations. Using a permanent business card can help you make an instant connection and strengthen your relationship. Use eco-friendly materials like recycled paper and non-toxic paper, hand out multi-purpose business cards, or try edible ones. The goal is to reduce your carbon footprint.
Raised patterns, typography and iconography, are in high demand because they enhance the experience of physical contact. However, make sure you don’t go overboard with raised patterns, so the card loses its beauty.
The purpose of issuing business cards is to serve as a reminder, record a phone call, or sell a product/service. Therefore, you need to keep the details short, relevant and to the point.
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Add your full name along with your address on your business card. Many times people remember you by your name but others by your name; mention both to let your prospects know who you are and what you do.
A contact number is the most important piece of information on any business card. Add the number you are active on. You can also add an alternate number.
All business transactions are conducted via email. So, mention the correct business email id so that your customers can reach you via email.
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