The Power Of Persuasion By Robert Cialdini

The Power Of Persuasion By Robert Cialdini – I have wanted to read this book for a while. Almost every big name marketer has mentioned this book and now I can see why. It really is the bible of persuasion, influence and marketing

Influence: The Psychology of Persuasion, written by Robert Cialdini, professor of psychology and marketing. He set out to understand how compliance professions get us to act, buy goods, and how they influence our opinion of them and their products.

The Power Of Persuasion By Robert Cialdini

Yes, I read this book to improve my own marketing knowledge. But, I also want people who use my product to take action more often.

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I don’t want students or customers who only read one of my e-books. I really want to inspire them to act on what they have learned.

This book is full of Jedi mind tricks to do just that. To be honest, I think a lot of the information in this book could be very dangerous in the wrong hands.

I’m going to go over a few things I learned and then share the notes I took on the book.

This is pretty much the premise of the entire book and all the techniques Cialdini talks about are ways to use these “shortcuts” to your advantage as a marketer.

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When you think about it, this is a good number of the decisions we make on a daily basis. It even extends beyond our purchasing decisions.

For example, for your younger male readers, if you’re in a bar or nightclub, you’re much more likely to have success with women when you accommodate the shortcuts they use to assess your matchmaking value. This could include the friends you have with you, your body language, your clothes, and the tone of your voice.

We use shortcuts to assess value in many different situations because a high level of uncertainty, lack of information, and emotional drive throughout the decision-making process is inherently human. It is simply part of the present in this world.

I think, from the buyer’s side, it is crucial that you recognize when you are in a situation that meets the criteria mentioned above. From a marketer’s point of view, it is better to encourage this type of situation, albeit in an ethical way.

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I mean, it’s a strange thing to say, but when you think about Nazi Germany, North Korea, or states that have been dominated by totalitarian rule with a lot of propaganda, the ruling group encourages uncertainty, lack of information, and making emotional decisions because of that way it is easier to control citizenship.

Being overly logical minded, this was kind of hard for me to grasp at first. I don’t think I make emotional decisions, but when I really think about it, I do.

Whether it’s to get a certain image, a feeling of comfort, or the emotions that come with being respected, all my decisions are based on emotion.

In fact, the decision to start my first company and embark on this business journey was all due to the emotion of perceived urgency and a desire to be consistent with my identity, or who I thought I was meant to be.

Behavioral Science Talks: Pre Suasion With Father Of Persuasion, Robert Cialdini — Harvard Kennedy School

Once you accept the fact that all decisions are based on emotions, not logic, then the techniques and strategies that Cialdini goes through in this book make so much more sense. After all, this book is about how to affect the masses, not necessarily the most intelligent or rational decision makers in our society. And let’s be honest, rationality is a minority in our society and our world.

Therefore, you must appeal to the emotions of your readers, listeners, buyers, or followers if you want them to make a certain decision or take action in some way. At the time I’m writing this, I think Donald Trump is doing this with his followers, whether it’s for better or for worse. It stirs up the emotions that drive action.

We use mental shortcuts to make decisions, usually when there is not much time or not much information. Automatic behavior due to complexity. Want to avoid brain stress. mental jujitsu.

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we give a reason.”

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Buy: Expensive = Good. “So the holidaymakers, who wanted “good” jewellery, found the turquoise pieces more valuable and definitely desirable when nothing about them had been improved but the price.”

“There is a principle in human perception, the contrast principle, which affects the way we see the difference between two things that are presented one after the other. Simply put, if the second item is quite different from the first, we will tend to see it as more different than it is.” Light vs heavy weight or female attraction.

“When a man goes into a clothes shop with the specific purpose of buying a suit, he will almost always pay more for whatever accessories he buys if he buys them after he buys the suit than if the front.” Buying the expensive item first will not worry as much about the price of other items.

“We are obliged to repay favors, donations, etc. in the future.” There are social penalties if you do not apply.

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Unsolicited favors create feelings of indebtedness. Gifts and favors. The subject does not choose the form of the initial favor or the return favor. Often an unfair exchange in value.

“To those who owed him, it made no difference whether they liked him or not. They felt an obligation to pay it back.”

“We have already seen that one of the consequences of the rule is an obligation to repay favors we have received. Another consequence of the rule, however, is an obligation to make a concession to someone who has made a concession to us.”

“If the first set-up requirements are so extreme that they are considered unreasonable, the tactic backfires. The party that has made the extreme first bid does not appear to be bargaining in good faith.”

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When an opponent feels responsible for the final deal, he feels that he has influenced the other person, and vice versa. It feels like they have manufactured the concessions. They also feel more satisfied.

“Once we make a choice or take a stand, we will face personal and interpersonal pressure to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.”

Beginning to engage the need for consistent actions with previous actions comes from an initial commitment recorded. Examples are responses to a survey or series of questions.

Shaping people’s identity and then ensuring they are consistent with it. You can use small commitments to manipulate someone’s self-image.

Book Summary: Influence By Robert Cialdini

Written statements or statements can be shown to other people. They are also evidence that the action took place.

“More importantly for the purpose of commitment, it can persuade them that the author really believes what was written. People have a natural tendency to think that a statement reflects the true attitude of the person who made it. What is surprising is that they continue to think that way even when they know that the person was not free to choose to make the statement.”

Written statements make people think they reflect your true beliefs. There is also pressure to adjust our image to match how others see us.

“Our best evidence of what people really feel and believe comes less from their words than from their actions. Observers who try to determine what a man is like look carefully at his actions…the man himself uses the same evidence to determine what he is like.”

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“Commitments are most effective in changing a person’s self-image and future behavior when they are active, public and striving.”

A brotherhood wants the men to own up to what they had done. When you don’t feel internal responsibility for an action, you don’t feel committed to it. You need to not have a big prize or external pressure.

Having someone take personal responsibility for an action will make them more likely to stick with their choice than if you exercised external control (they would go back to their old desire or way).

“We perceive behavior more accurately in a given situation to the extent that we see others perform it.”

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“One way we use to decide what is right is to find out what other people think is right.”

“Since 95 percent of people are imitators and only 5 percent are initiators, people are more persuaded by the actions of others than any social proof we can offer.”

“The more people who see any idea as correct, the more correct the idea will be.”

“In general, when we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look at and accept other people’s actions as correct. “

Persuasion Principles For Your Work And Personal Life

Most people will help when they realize a crisis is happening, but they don’t realize it’s happening. Also, when in a group personal responsibility is reduced. “We can learn from the way other witnesses react, whether the incident is an emergency or not.”


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