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Say hello to our new solution, Shopkeeper Premium Gift Cards! The app has a brand new interface and enhanced customization options. Customers can view detailed analytics and gain more control over their gift card sales. Enjoy personalized videos, custom designs and bulk gift card creation. Built-in to our Scheduler app, it streamlines your workflow. Upgrade to Shopkeeper Premium Gift Cards for elevated gift card management. More
How To Create Gift Cards For Your Business
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How To Create Gift Cards For Your Business In 2024
The scheduling option is cleaner and easier to understand for my customers. Total usability and more options for customization make this app valuable for increasing sales.
ShopKeeper’s customer service is excellent and has always met or exceeded my expectations in helping me set up and design a custom gift card. Start your free trial today—then use these resources to guide you through every step of the process.
Learn how to create gift cards to increase cash flow, attract new customers and encourage higher cart values.
Selling digital gift cards is one of the fastest ways to get into the online market and secure instant cash flow.
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Here’s how to create gift cards for your business: Set up a simple online store and share your URL with customers who want to support you. Customers can buy and pay for gift cards from your new online store and receive them by email.
Meanwhile, you can track and manage all gift cards as customers redeem them in the future. Whether you launch new products that can be purchased online or make your products available for local delivery or pickup, customers can redeem gift cards at checkout.
Let’s take a look at how to create gift cards for your business, why you should, and what to do once you’ve launched your gift cards for sale.
? Tip: Before you set up your store, you’ll need a logo for your business and some photos that represent your brand. If you don’t have any on hand, you can get royalty-free stock photos from Burst.
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Selling digital gift cards is possible on all plans. Log in to your admin and navigate to Products > Gift Cards > Create Gift Card.
This will activate the gift card features and allow you to create your first gift card in draft mode.
To create and publish a gift card, make it available for purchase, navigate to Gift Cards. Click Add Gift Card Product. You can add a gift card product only once.
To make your gift card public and available for sale on one or more sales channels, click View Gift Card Products and select the gift card you want to publish.
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In the Sales Channels section, make the gift card product available on your preferred sales channel, and then click Save. It will enable people to purchase gift cards through selected channels.
To add additional denominations, you can create variants for gift cards. Here, you can update the title, price and image as needed.
If you want more features and functionality, you can also install paid third-party apps from the App Store. Some of the top choices include:
Gift cards are sold like products, but gift card sales are reported differently. You can use the Gift Card Sales Report to track your gift card sales. Note that gift cards you issue for free are not recorded here.
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Gift card orders will appear in the gift card sales report, while the amount due will appear in the payment report.
Note: Gift cards issued by you for free from the admin do not appear in the Gift Card Sales report.
You can also view your gift card balance report. It shows the daily balance of all gift card transactions including:
To view a complete list of your active gift cards, go to Products > Gift Cards. Each gift card is tracked here, so you can see the customer’s information, their current balance, and when they purchased it.
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These gift cards will be redeemable at your store at a future date, even as you add new items available online or for pickup.
Now that you know how to create and customize gift cards, here are ways to expand the program.
A custom gift card image that reflects your brand will look more professional and personal. Even if you’re not a designer, you can quickly create one for free using Canva’s gift certificate maker and replace your gift card image on your product page.
You can also keep it simple and use your logo and/or dollar amount to indicate the value of the gift card. OMA Designs took the same route with its digital gift cards.
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One way you can reward loyal customers for supporting your brand is by giving them a discount for purchasing gift cards for larger amounts. Not only does this increase the amount of immediate cash flow you can generate per sale, it’s also a great way to thank your customers.
Don’t be afraid to reach out to your most loyal customers. Encourage them to support your business now by offering a discount when they purchase a gift card.
You can create a discount to apply to all gift card denominations or discounts that apply to specific denominations or purchase thresholds.
Below is an example of creating a 15% automatic discount applied to all gift card levels. Customers will see this discount applied automatically at checkout, but also remember to communicate it in advance on your product page:
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If you have an existing website that is familiar to your customers, or if you want to sell your gift cards on another website, you can do so using the Buy Button channel.
You can embed a buy button on another website so customers can buy your products there. To create one, simply install the buy button sales channel, customize the colors and layout, and then generate the embed code to copy and paste to another website.
The easiest way to use gift cards to increase customer loyalty? Simple: Make it part of your customer loyalty program. Offering customers gift cards on their birthdays is a great place to start. It doesn’t have to be a huge expense.
Consider the number of people you have in your customer loyalty program and the amount of discount you can comfortably offer each of them. Keeping this in mind can help you stay within your budget, especially if you’re a new retailer.
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If your business has a mobile app, you can take this a step further by making gift cards available there. This puts incentives at your customers’ fingertips—which can lead to more immediate purchases for your business.
When you own a brick-and-mortar store, you’ll likely find a similar-sized business that provides a complementary service or product to yours. By collaborating with businesses, you can use gift cards to benefit each business while increasing customer loyalty.
Partnerships can help expand the services or products you offer your customers, resulting in a win-win for all parties involved. You can increase sales for business and offer discounted prices for customers.
Gift cards are becoming more popular during the holidays, especially for last-minute gift shopping. Convenience is important. Customers can pick up gift cards at checkout, online or in-store even after the shipping deadline has passed. This helps position you, the retailer, as trustworthy. The result? Shoppers who keep coming back.
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Taking a seasonal approach with gift cards is another way to encourage customers to visit your brick-and-mortar store. Encourage customers to redeem gift cards with purchases to come on a specific day, such as Black Friday Cyber Monday (BFCM). Or try combining free gift cards with other sales strategies such as buy one, get one (BOGO) promos to get customers to shop with you during the holidays.
Gift cards are incentives on their own, but when combined with discounts, they’re hard to ignore. For example, you can use discounts with your business gift cards to encourage customers to visit your physical store. Get an additional 15% to 20% off purchases if gift cards are used online vs. in-store.
Discount does not need to be used with a gift card. Instead, encourage customers to use their gift cards (online or in-store) by advertising that they’ll receive a special offer, coupon, or prize upon purchase.
When a customer brings up a complaint in the store or via email, there is a way to resolve it in terms of what you will provide as an apology
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