How To Get Real Estate Listing Leads – 5 Lead Generation Strategies for Traditional Homes with a Modern Twist: Farming, Testing, Out-of-Date Listings, and Pop Bys!
If you sell real estate, you already know that lead generation is a priority. But knowing which lead generation strategies really work, and which ones are a waste of time can be frustrating.
How To Get Real Estate Listing Leads
Many real estate professionals try to use only digital methods to generate leads, such as social media or blogging. However, they do not know that these new methods do not always work.
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These methods may generate interest and may get people to ask questions, but unless done well, they may not get real prospects and real customers.
If you’re looking for real estate prospects and clients who want to work with you right away, you’ll want to use one of these creative real estate lead generation strategies designed to get motivated buyers and sellers. Traditional real estate marketing techniques work very well… especially when updated using digital methods.
Instead of using a digital strategy alone, you can use a traditional real estate strategy… but updated using digital methods. These methods can make real estate sales strategies very successful. And if your strategy is effective, you will get more real estate leads.
Let’s take a look at how to apply these five traditional real estate marketing techniques with a modern twist… so you can start generating more leads and clients now.
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Traditional farm marketing is when you send mailers or postcards to people in a specific area, such as their hometown or zip code. The biggest mistake agents and brokers make when farming for lead generation is simply trying to “make a name for themselves” in those markets.
If you want your marketing to be successful in generating leads, it must include some form of outreach. An example of an offer is a list of the most recently sold homes in the area, or offering a consultation on which renovation projects are worth the ROI if the goal is to sell.
A modern approach to farm marketing is to create digital content, such as a blog or video, that highlights a specific location or market area. Then you can promote that content to social media and your contacts through things like email, text, and messaging.
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This will attract people who want to buy or sell to that property, regardless of where you advertise it. How? In digital ways, algorithms are smart enough to put this type of content in front of those who are interested.
Prospecting is often associated with cold calling, calling strangers to see if they are interested in selling their home. 30 years ago, it was common for a new agent to be given a phone book and told to “call the dollars”. But times have changed. Cold calling is a chore for many… who wants to do something that no one wants done to them?!
A different way to test is to respond to a text in a cold call. Instead of using the phone to drive, try using your smartphone to text or message people. And instead of contacting “cold” people, meaning you don’t know who they are, try sending messages to people you know. Try texting or communicating on social media with people in your sphere of influence, past clients and contacts.
That’s all you have to do. You will be surprised how many people enjoy hearing from you. And when you start connecting with your contacts and contacts, a funny thing happens. He enters into discussions with them. And you’ll find people in your network who have been thinking about moving or know people who are thinking about moving. All you have to do is be human and build your relationship with them. If there is a real estate deal to be made, they will release it.
Real Estate Leads
An expired listing is when a home does not sell within the time specified in the listing agreement. When this happens, the real estate agent is no longer in agreement with the listing agent. There are many traditional writings to call people whose homes did not sell.
Most outdated listing texts sound like, “Hi, I noticed your home isn’t for sale. Are you still interested in selling? Do you know why your home isn’t selling?” And the goal is to try and convince the seller that you are better than the agent they are working with. The only problem with this strategy is that the seller may be swamped with other agents calling to list their home with them instead.
A modern twist on this approach is to deliver informational value, such as in a report that explains what sellers should do if their home doesn’t sell. Consider printing this report and sending it to the seller for a consultation to provide them with options and strategies based on their interest. You will be surprised how many people reach out to you because you provided value first. Here is more information on creating expired listings.
Also called “door knocking” this strategy involves walking around the neighborhood, knocking on doors, and introducing yourself as a neighborhood expert. You can think of it as campaigning like politicians going out to “shake” people’s hands. Another common method is to knock on neighbors’ doors to find a listing you have on the market, letting them know that they can expect to see you from time to time because their neighbor’s house is on the market.
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A modern twist on this job is to offer something of value, like your list of recommended Home Service professionals. This list includes those services that you can refer to, if asked. Examples include lawn care, cleaning, roofing, etc. Then ask them the best email address or mobile number to send the digital copy to.
“Hello, my name is Garry, I am a local listing agent. I am currently working with your neighbors Ron and Linda to market and sell their home. During my research, I analyzed home prices to create a pricing strategy. As a favor, I would be happy to share that with you. Would you like me to send you a copy of your home inspection report? What is the best email I can send with that?”
Hosting an Open House is a great way to connect with buyers in the market looking for homes, as well as prospective sellers in the area who are trying to get an idea of what their home is worth. And if you have good signage in an open house ad, then you’re promoting yourself as a listing expert in the area.
Do you want to start generating real estate leads? Looking for a shortcut to generating leads today? Try Marketing Club for $1! To be successful the core of your strategy must be to drive new business and repeat business. The kicker is, generating real estate leads is not easy, and it’s not always easy because there are several ways to go about it.
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You can focus on buyers or sellers, cast a wide net to increase the number of leads or use tactics to find the highest quality prospects. Needless to say, you have many options – but the first thing you need to find out is whether you want to buy real estate leads, or call them yourself.
Being creative and intentional here takes more than just using the best tools to produce real estate. You need to use them in a customized way that works for your business.
It’s important to approach lead gen with a toolkit of options instead of a set of never-changing rules that must be “copy and pasted” into every context.
(Editor’s note: In order to save time and get straight to the top value tips, we’ll assume you already have a good handle on the basics of Lead Gen: Real estate lead generation website / real estate website builder, and at least a basic real estate CRM)
Find The Best Real Estate Seller Leads
If you’re looking for inspiration on ideas for driving a great brand of real estate, you’re in the right place. Our expert guide includes a mix of traditional and contemporary methods and ranges from tried and true best practices to innovative new platforms. Now, let’s dive in!
Based on feedback from sellers visiting our site, we created a new referral network group on Facebook. Yes!
Here are the little ones. The group is an independent community of real estate professionals from around the country who are committed to supporting each other’s businesses by referring clients.
So, if you have a client moving to an area where you don’t have a license, you can use the group to find a broker in their area who can help. The best part? You get referral fees. Help your friends and make some extra money.
Find Real Estate Seller Leads
Fun Fact: It’s also a great way to get new clients referred by other agents.
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