The Psychology Of Business Cards: How Colors Influence Perception – First impressions are important to everyone, and in the business world, starting off on the right foot is essential. Whether you are a small company or a large corporation, a business card is one of the first opportunities to introduce yourself to a potential customer.
“Some people might say that business cards are dead and digital marketing has taken their place,” notes Lauren Kline, president of Kline Design. “On the contrary, business cards still play an important role in strengthening your brand and present an opportunity to differentiate your company.”
The Psychology Of Business Cards: How Colors Influence Perception
, 72% of people will judge your company based on the quality of your business cards. What does this mean for you and your company? It may be time to dust off your box of business cards and evaluate how effective they are.
Is Color Helping Or Hurting Your Business?
Does your business card need a facelift? If so, here are five important tips to consider when revitalizing your business card:
1. Provide only the most necessary contact information Keep it simple. Make sure you don’t include any distracting filler on your card. Remember, the main goal of business cards is to make it easy for people to remember you and contact you. Don’t slow down that process with unnecessary information.
2. Choose your colors carefully If your company has a color scheme, use it. According to a Loyola University study, color increases brand recognition by 80%. Keeping all forms of marketing and branding consistent in format and style is key to a strong brand identity. If your company doesn’t have a set color scheme, consider using complementary colors—color combinations like yellow and purple, green and red, and blue and orange. If your target audience is primarily male, you can use PantoneReflex blue, green, or gray.
3. Jazz Up the Back Adding visual content to the back of the card not only eliminates unnecessary blank space, but also gives you an additional opportunity to customize and differentiate your card from others. Design and print service providers make it easy for you to print custom business cards with a variety of different designs. Each card can be unique with a pop of personality while remaining consistent with your brand – it’s a win-win.
Rules For Better Business Cards — Cline Design
4. Use a large typeface Using a large font grabs your new contact’s attention and draws them into the content on the card. Does your typeface match your brand? Does it represent a minimalist feel or is it heavy and rocky? Type can convey emotion just like images and colors. Make sure to use the right balance of white space for graphics – you’ll know just by looking at it if the design is too cluttered or hard to read. Use your own judgment for the design layout, but remember to follow Rule 1 and include only the information that is absolutely necessary.
5. Consider breaking the traditional format of rectangular cards and using unusual materials or sizes. Using different materials like recycled or premium paper makes your business card stand out from the rest. Something as simple as a square card can do the trick. When a prospect’s first impression is how unique your card looks and feels, you’re already setting yourself apart from your competitors. The conversation will likely start and now you have the opportunity to connect with your prospect.
The square shape, heavy stock and pop of red say more than you might think at first glance. Even among our own staff, there are different interpretations of what the cards are telling us.
Meredith Cline, our Business Relations Manager, believes that the black, white and red color scheme refers to the classic newspaper pun of black, white and reading everywhere. The idea pays homage to the classic print media marketing styles of 1988, when Kline Design was founded.
Psychology Vector Visit Card. Modern Logo. Creative Style. Design Concept. Brand Company. Blue Color Isolated On Tree Background. Symbol For Web, Print. Vvsiting Personal Set Stock Vector By ©vitmann 136261096
As the newest member of the Kline Design team, I think the card says “We care about standing out in the crowd, and as a B2B marketing company, we can help your company stand out too.”
As a company practicing inbound marketing, we are already differentiating ourselves from the crowd of traditional marketing companies and I think our business cards provide a tangible example of that difference.
Both of these interpretations come from looking at the same business cards. Are you starting to see how powerful these little cards can be?
Introduce any, or all, of these tips to your organization and see what they can do for you, your branding, and your first impression. In the world of online and digital marketing platforms, sometimes classic, old-school marketing tactics really set you apart.
Best Free Fonts For Business Cards
Peter T. at the University of New Hampshire. A senior marketing major in the Paul College of Business and Economics, my interests extend far beyond the classroom as I have been a Paul College tour guide, a returning residential assistant in Stock Hall, and a peer advisor. FRESHMAN PROGRAM FIRE. I am a passionate, driven and organized person with a zest for life and a love for athletics, food and helping others.
Previous Previous Top 3 Types of Content Your Audience Wants You to Publish Next Next Building a Career in Marketing Take a look at your business cards. What appears to you at first glance? If everything you see is black-on-white, chances are, you’re making that first impression on other people. Yes, it can be difficult to look at your own marketing materials objectively, but there is at least one thing that can set your business card apart from all the rest: choosing the right colors.
If your business card is in black and white, you might miss it. According to experts, people will keep a color business card ten times longer than a monochrome one.
But did you know that there are certain color schemes for business card development that can increase your chances of landing a new client or closing a sales deal? Colors can influence how we feel, which means they engage us and provoke us to take action—like pulling a business card from a stack and making a phone call.
Psychology Vector Business Visit Card With Letter Psi Psy In Green Color. Modern Logo Creative Style. Human Head Profile Silhouette Design Concept. Branding Company Royalty Free Svg, Cliparts, Vectors, And Stock Illustration
So what do you need to do to choose the right colors for your business card? We’ll give you the scoop. In this article, we’ll take you through the various elements you need to consider when choosing your business card colors:
You may not even realize it, but when you pick up a business card, you make a subconscious connection with what you see. Color plays a big role in it. To create designs that are effective, we can use color theory, which helps us understand how colors best complement each other.
With color theory, it is important to understand the role that different colors play in conveying a message. This includes how colors are mixed and where they fall on the color wheel.
Grouping colors in a scheme that puts complementary colors together, for example, is one formula, while grouping them in a similar scheme—three colors that lie side by side on the color wheel are considered equal—would be another. Designers can also pull colors from the color wheel that represent nature, including various shades of greens and yellows.
The Psychology Of Business Cards [infographic]
In addition to complementary and similar colors, some prefer triadic colors, which use colors that are equally spaced around the color wheel. Green, orange and purple, for example, can be put together to make a bold, eye-catching statement. You can also go for a tetradic design, which chooses four colors in a rectangular pattern around the color wheel. Play around with variations of this to find a color scheme that works best for your business card.
In addition to color theory, you can also use color psychology to choose the right colors to fit your business’s brand messaging. for example:
Color psychology can have a huge impact on how your business card will be perceived. If you want to learn more about the meaning of colors and how to use them, take a look at this article on color psychology.
A fun, lively design that includes reds and yellows is more appropriate for children’s dentistry, while a law firm may want to use blues, grays, or muted colors that convey reliability. So when it comes to color think about what effect you are going for first.
The Psycology Of Color And Your Brand
At networking events, as attendees collect multiple business cards, what will stand out from your stack? You might be thinking: OK, that’s a neon rainbow business card. But it is not necessary. You want your card to fit your brand, so people remember what your business is all about. A minimalist design with very little, strategically placed color can also do the trick.
And remember that the color scheme you choose should carry over into all of your brand collateral—your business logo, signage, website design, and business cards—to keep the message consistent.
When it comes to designing your business card, strategic use of white space and legible text needs to be done first and foremost. Color comes into play only after they square that design
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